Peloton Controversial Ad
The criticism that an ad for stationary bike company peloton is sexist misses the mark lynn smith writes.
Peloton controversial ad. Last month peloton the high end exercise equipment company beloved by wealthy suburban moms and ivanka trump alike released a 30 second holiday video ad and people seem to really really hate it in the video titled the gift that gives back a man gifts his wife one of the company s stationary bikes which for the record retails for 2 245. The star of peloton s controversial bike commercial isn t backpedaling her participation in the now infamous ad but she does want everyone to know she s ok. A week ago while winding down from thanksgiving weekend i turned to. The high end exercise equipment maker has lost about 1 6 billion in market value following a controversial tv ad that some have bashed as.
Critics called the ad privileged sexist and dystopian causing the brand s stock to take a tumble as well as a 1 billion hit during the holiday season. Peloton s controversial bike ad stirred immediate reaction when i watched it.