Peloton Commercial Backlash

Peloton commercial backlash. Cycling fitness brand peloton has responded to the backlash over its new holiday commercial saying the company is disappointed in how some have misinterpreted the 30 second spot. In fact the day after the mockery came to a climax peloton stock fell by about 9 percent. Peloton has faced widespread backlash over a holiday ad in which a man gives a woman one of the company s stationary bikes as a present. Peloton dropped as much as 10 the most intraday in about two months.

Regardless of the company s intention peloton s stock fell 10 5 from the closing price on monday before the social media frenzy to wednesday. The backlash to the ad called the gift that gives back is worth monitoring as is peloton s response said. Over the last week the stationary bike company s holiday ad has made the rounds sparking confusion. It has cost peloton more than 1 billion with.

Peloton bike s new ad is only 30 seconds long but for some people that was more than enough. Online outrage over a peloton holiday ad drove down shares and prompted calls for the stationary bike maker to pull the commercial. Peloton has responded to the avalanche of criticism it received over its cringe worthy commercial the gift that gives back.