Peloton Bike Commercial Controversy

Peloton bike commercial controversy. The star of peloton s controversial bike commercial isn t backpedaling her participation in the now infamous ad but she does want everyone to know she s ok. Peloton released a controversial ad titled the gift that gives back and the internet is showing no mercy parodying and spoofing what is now called the peloton girl. Critics called the ad privileged sexist and dystopian causing the brand s stock to take a tumble as well as a 1 billion hit during the holiday season. Critics of the ad took issue with the character s rail thin frame in the commercial which shows a man surprising his partner on christmas with the gift of a peloton bike.

Marketing a peloton ad sparked huge controversy over its sexism. Peloton s controversial bike ad stirred immediate reaction when i watched it. The internet has some feedback on peloton s holiday ad campaign the fitness tech company famous for its 2 400 wi fi enabled stationary bikes that let riders stream spin classes debuted a new. One twitter user said.

A week ago while winding down from thanksgiving weekend i turned to. Peloton bike holiday ads are always going to offend people. The 30 second video begins with a man gifting his wife a peloton bike on christmas morning. It s also just a terrible commercial the stationary bike brand is causing movement against it.

Critics who have seen the peloton ad are confounded by its aims accusing peloton of peddling negative body image unchecked privilege and gross marital dynamics.