Peloton Ad Controversy

Peloton ad controversy. Peloton s controversial bike ad stirred immediate reaction when i watched it. The high end exercise equipment maker has lost about 1 6 billion in market value following a controversial tv ad that some have. Like most of peloton s marketing as previously skewered to hilarious effect this ad is guilty of being corny and subtly privileged. The 30 second video begins with a man gifting his wife a peloton bike on christmas morning.

The criticism that an ad for stationary bike company peloton is sexist misses the mark lynn smith writes. Peloton s latest holiday ad causes online controversy news videos for all the outcry about the peloton holiday ad some of the company s enthusiasts are scratching their heads. The woman walks downstairs in her pajamas with her eyes covered holding her daughter s hand. Critics called the ad privileged sexist and dystopian causing the brand s stock to take a tumble as well as a 1 billion hit during the holiday season.

Peloton a cycling brand that sells indoor bikes with internet access and virtual fitness classes released a new advertisement at the end of november that has come under intense scrutiny. It s also just a terrible commercial the stationary bike brand is causing movement against it. A week ago while winding down from thanksgiving weekend i turned to. Peloton released a controversial ad titled the gift that gives back and the internet is showing no mercy parodying and spoofing what is now called the peloton girl.