Peloton Ad Backlash

Peloton ad backlash. Peloton should by now probably be used to people making fun of its ads people joke that most are set in multimillion dollar homes with expansive views of extraordinary vistas. Over the last week the stationary bike company s holiday ad has made the rounds sparking confusion. Peloton bike s new ad is only 30 seconds long but for some people that was more than enough. Cycling fitness brand peloton has responded to the backlash over its new holiday commercial saying the company is disappointed in how some have misinterpreted the 30 second spot.

Peloton has faced widespread backlash over a holiday ad in which a man gives a woman one of the company s stationary bikes as a present. Most of the backlash about the ad is that it s sexist. The husband wants his wife to get in shape and so he gives her a peloton and then looks satisfied as she thanks him for the gift and the. Peloton s stock took a beating after the ad went viral with shares dropping more than 9 percent tuesday erasing 942 million from its market value according to business insider.

Peloton rolled out a new ad just in time for the holidays in case you missed it peloton known for their indoor bikes and membership feature rolled out a new ad in time for holiday orders. In true social media fashion there was a ton of backlash but i can t help but think some people really missed the point. In fact the day after the mockery came to a climax peloton stock fell by about 9 percent. By arianna davidson dec 4 2019 3 42pm mst.